One Legged is an off balance sheet financing service offering financial options to large companies. The nature of the service allows companies to positively enhance their balance sheet whilst maintaining current technology overtime.

The nature of the service prompted the selection of a cheeky yet memorable name. The name implying instability was paired with a solid and unexpected mark.

The balanced flamingo is a symbol of strength and articulately clarifies the visual pun. The logo was executed across stationery and brand imagery introduced to encourage the smart perona the brand deserved.