ModelCo is a cult beauty brand that resonates with the modern woman, providing chic and sophisticated must-have beauty products transcending "what’s new" into "what’s next". An Australian brand with international values, ModelCo provides innovative quick beauty solutions for women of the world.
With ModelCo's mantra THE BEAUTY OF KNOWING, various channels have been engaged to educate their customers on new smarter ways to achieve beauty. Online marketing is being used to target and educate their customers based on their past purchases and seasonal trends. The aim was to get-to-know their customers, create a dialogue and pass on everything they knew to their customers as part of a holistic brand experience. ModelCo strive to deliver what women want before they even know they want it and can only do so by ‘tuning in’ and listening. |
Services provided:
Information Architecture